AI Product & Growth Engineer

I'm Umut, an AI Product & Growth Engineer. I help SaaS teams ship the work that actually moves the needle: activation, onboarding, internal tools, analytics, and AI-assisted product systems.

Recently, that's looked like building a new React app for ZenRows, porting billing and scraping flows behind feature flags, wiring up analytics to make the customer journey visible, and reducing the friction between “I want to try this” and “ah, it works.”

The common thread is simple: I like turning ambiguity into working product.

Shipped, measured, improved; in fast cycles.

Over the last 15+ years, I've worked across agencies, start-ups, scale-ups, and product teams from London to Sydney. That range has taught me how to pick things up fast, adapt quickly, and make progress without much hand-holding.

I'm also building Stonecut: an AI-native operating layer for construction, focused on turning messy site workflows into clearer, more useful systems.

So if you're building something ambitious — especially around product growth, activation, internal workflows, or AI-assisted delivery — and you need someone who can think clearly, build properly, and keep momentum, we'll probably get on.

I'm a big-picture thinker, but not from a distance. I zoom out, find the shape of the problem, then get hands-on with the build. Product, design, engineering, data, AI; that's where I thrive — where those things meet.

My view on AI is practical. Less “magic”, more leverage. Cursor, Codex, and AI agents are part of my daily workflow, but the real value is not just writing code faster. It's asking better questions, testing ideas earlier, tightening feedback loops, and helping small teams do more with less drag.

Let's chat.