Capabilities
How I operate
I move across the full path from an ambiguous problem to shipped, measured software — not just an engineer who receives already-defined requirements. Real projects as evidence, not keywords.
Research →Frame →Design →Build →Measure
- 01
Diagnose
Understand the user, business and wider system before deciding what should be built.
- User and stakeholder discovery
- Customer journey mapping
- Systems analysis
- Behavioural and product data
- Identifying constraints and points of leverage
- 02
Shape
Turn an ambiguous problem into a clear direction.
- Design thinking
- Problem framing
- Product discovery
- Service design
- UX strategy
- Hypothesis development
- Rapid concept prototyping
- 03
Design
Turn the direction into something users can understand and interact with.
- User flows
- Interaction design
- Information architecture
- Product UX
- Wireframing and prototyping
- Translating complex systems into simple interfaces
- 04
Build
Turn the designed intervention into working technology.
- Product engineering
- Full-stack development
- AI systems
- Automation
- Integrations
- Prototypes and production software
- 05
Measure
Determine whether the intervention actually improved the system.
- Analytics and instrumentation
- Experimentation
- Activation and conversion
- Behavioural analysis
- Iteration based on evidence
- 06
Embed
Work inside teams where solving the problem requires deeper context and cross-functional ownership.
- Product
- Design
- Engineering
- Growth
- Operations
- Commercial stakeholders
Technical skills
- React, Svelte/SvelteKit, TypeScript
- Cloudflare Workers, D1, R2, KV, Durable Objects
- SwiftUI / iOS
- Node, Python, Go
- LLM & agent tooling — MCP, orchestration, evaluation
- Experimentation & analytics — Amplitude, Tinybird, ClickHouse
- AWS Lambda, Postgres, Supabase
Design & product toolbelt
- User research & stakeholder interviews
- Customer journey mapping, service blueprints
- Design thinking, double diamond
- Figma, FigJam
- Wireframing & rapid prototyping
- Information architecture
- Usability testing